Introduction
Prime Aesthetics Clinic Ltd (“Prime Aesthetics”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy & Cookie Policy explains how we collect, use, store and protect your personal data when you use our website, purchase products, book treatments or engage with our clinic services.
By using our website or services, you acknowledge that your personal data may be processed in accordance with this policy.
Definitions and Interpretation
In this Privacy & Cookie Policy, unless the context otherwise requires, the following terms shall have the following meanings:
“Personal Data” means any information relating to an identified or identifiable individual.
“Cookies” means small text files placed on your device when you visit our website, which help us improve functionality, analyse usage and support marketing activity.
“Data Protection Laws” means all applicable laws relating to the processing of personal data, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003.
“Prime Aesthetics”, “we”, “us” or “our” means Prime Aesthetics Clinic Ltd, a company registered in England and Wales under company number 10451638.
“User”, “you” or “your” means any person accessing or using our website or services.
“Website” means www.primeaesthetics.co.uk and any associated sub-domains unless expressly excluded.
Who We Are
Prime Aesthetics Clinic Ltd is a company registered in England and Wales under company number 10451638, with its registered office at c/o Brebners, 1 Suffolk Way, Sevenoaks, Kent, TN13 1YL.
Our clinic address is 7A London Road, Sevenoaks, Kent, TN13 1AH.
For the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018, Prime Aesthetics Clinic Ltd is the data controller and is registered with the Information Commissioner’s Office under registration number ZA265026.
If you have any questions regarding this policy, you may contact us at info@primeaesthetics.co.uk.
Information We Collect
We may collect personal information including your name, date of birth, gender, address, email address, telephone number, billing information and records of transactions.
Where relevant to treatment, we may also collect health-related information including medical history, medications, allergies, consultation notes, treatment records, photographs, contraindications, aftercare records and details of any adverse reactions.
We may also collect technical information such as your IP address, browser type, device information and website usage data.
How We Collect Your Information
We collect your information when you contact us, complete forms on our website, make purchases, book appointments, attend consultations, receive treatment, communicate with us by email, telephone or social media, or interact with our website.
We may also collect information automatically through cookies and analytics tools.
How We Use Your Information
We use your information to provide consultations, treatments and products, assess treatment suitability, maintain treatment records, process payments, fulfil online orders, provide aftercare, respond to enquiries and complaints, improve our services and comply with our legal, insurance and regulatory obligations.
Where appropriate, we may also use your information for marketing purposes where you have provided consent or where we are otherwise permitted to do so by law.
Lawful Basis for Processing
We process your personal data where it is necessary for the performance of a contract, to comply with legal obligations, for our legitimate business interests, where you have provided consent, for the purposes of assessing treatment suitability and delivering safe clinical care and where necessary for the establishment, exercise or defence of legal claims.
Sharing Your Information
Your medical records, treatment history, consultation notes and clinical photographs are treated as confidential and will not be shared with third parties unless necessary for your treatment, required by law, for insurance purposes, for the establishment, exercise or defence of legal claims, or with your express consent.
We may share non-clinical personal data with selected third-party service providers where reasonably necessary to provide our services, process payments, fulfil online orders, comply with legal or regulatory obligations, or protect our legitimate business interests.
Any sharing of personal data will be limited to what is reasonably necessary for the relevant purpose.
International Transfers
Some of our service providers may process personal data outside the United Kingdom. Where this occurs, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection law.
Data Retention
We retain personal data only for as long as reasonably necessary. Treatment and clinical records are generally retained for a minimum of eight years. Financial and complaint records are usually retained for six years. Marketing records are retained until consent is withdrawn. Website enquiries are generally retained for up to twenty-four months.
We may retain information for longer where required by law.
Data Security
We take appropriate technical and organisational measures to protect your personal data, including secure storage, restricted access, password protection and encrypted payment systems.
While we take reasonable precautions, no method of transmission over the internet or electronic storage is entirely secure.
Subject Access Requests
You have the right to request access to the personal data we hold about you. Requests should be made in writing to info@primeaesthetics.co.uk.
Before releasing any personal data, we may require satisfactory proof of identity in order to protect your privacy and the confidentiality of your records.
We will normally respond to valid requests within one calendar month, although this may be extended where permitted by law.
In certain circumstances, we may refuse or limit disclosure where permitted under applicable data protection laws, including where requests are manifestly unfounded, excessive, or where disclosure would adversely affect the rights and freedoms of others.
Your Rights
Under UK data protection law, you have the right to request access to your personal data, request correction of inaccurate information, request deletion where appropriate, restrict processing, object to processing and request data portability where applicable.
We may require proof of identity before releasing personal information.
Complaints
If you are unhappy with how we handle your personal data, please contact us at info@primeaesthetics.co.uk in the first instance.
You also have the right to complain to the Information Commissioner’s Office.
Cookies
Our website uses cookies to improve website functionality, analyse traffic and support marketing activity.
Cookies are small text files stored on your device which help us understand how visitors use our website and improve user experience.
Our website may use cookies from third-party providers including Google, Meta Platforms and Shopify for analytics, advertising and e-commerce functionality.
Managing Cookies
You may accept, reject or manage cookies through your browser settings or through any cookie consent tool provided on our website.
Please note that disabling cookies may affect website functionality.
Changes to this Policy
We may update this Privacy & Cookie Policy from time to time. The most current version will always be available on our website.